strategy

The difference between Customer Segments & Target Markets

Posted on by

Hi Everyone! Given the work I am currently doing on Customer Experience, I wanted to share some thoughts on the two concepts in a bid to demystify them and add some clarity into how to use segmentation to harness the true potential in an organisation. Customer segmentation is the clustering of customers used to organise[…]

Marketing Campaign vs. Strategy – What’s the difference?

Posted on by

Video conference at 5pm. The meeting was to reveal a new ‘marketing direction’. I was honored and privileged to be working with executives on this exciting new way forward for one of Australia’s iconic brands. As the meeting unfolded, we started to understand the methodologies, objectives and deliverables orbiting the marketing direction. After the build[…]