The difference between Customer Segments & Target Markets

Hi Everyone! Given the work I am currently doing on Customer Experience, I wanted to share some thoughts on the two concepts in a bid to demystify them and add some clarity into how to use segmentation to harness the true potential in an organisation. Customer segmentation is the clustering of customers used to organise[…]

Leadership philosophy ANYONE can understand

This week I was asked about┬ámy personal views on leadership. For me, leadership is something that is almost on autopilot, so to be asked to describe something that I need to do each day, I initially found it quite hard. Firstly, a leadership conference held this week had named me as an inspirational leader and[…]

Customer Experience: Talking is silver, but showing is gold.

One of the most interesting times in my career was when I worked in steel manufacturing. I was challenged to incite initiative, focus, drive and passion for customer experience with the sales, estimating and call centre teams. With varying degrees of experience, willingness for change and customer focus, it was no easy task. We had[…]

The #1 law of the Customer Experience Universe

Described by some as the business ‘buzz term’ of the last decade, Customer Experience has ranged in description, shape and form… For most, the journey begins looking at service levels, convenience factors and attitudes of individuals and teams. Others throw themselves into the world of analytics and data by adopting Net Promoter Score (or equivalent)[…]