WHAT WE DO
BUSINESS STRATEGY DEVELOPMENT
Strategy is a thread that binds together the key decisions we make. It’s a pattern of decisions that creates a starting block, entry point or milestone. Aslan Strategy is renowned for being a clever, thought provoking and solutions-driven strategy powerhouse. Unlike others, we know how to turn strategy into action. We know strategy is much more than just a SWOT; and we know the difference between strategy, planning and tactics. Click the icon above to find out more.
CUSTOMER EXPERIENCE DESIGN
In a digitally-powered, socially inspired and experience wired world, the customer HAS to be at the center of everything you do. As designers of service experiences we help by letting you see things through the eyes of your customer using touch point mapping, process reengineering journey modeling and advocacy metrics. See where you and your business is by viewing our customer experience maturity model. Click on the icon above to find out more.
PEOPLE, CULTURE & PERFORMANCE
How do you get people on board? How ‘change’ agile is your team? What are the behavioural insights that allow you to get the best out of each other? The Aslan Strategy team is certified in ADKAR change principles, TMS accredited and has an array of tools and tactics people have successfully used to get the most out of the team in a measured, fun, engaging and experiential way. Click on the icon above to find out more.
BRAND, MARKETING AND ADVERTISING
What’s the difference between a content plan and a marketing strategy? What type of brand archetype sits behind your brand? Is the desired brand experience mapped back to your service experience touchpoints? At Aslan Strategy, we know the science behind putting together the right brand strategy that enables you to measure, track and monitor engagement, conversation and brand awareness. Click on the icon above to find out more.
WHY DO WE EXIST?
Getting to know us better.
Our team believes in the power of the third perspective. That’s what we are. We want people to use us as the platform, sounding board or thought provoker. Our approach helps people climb out of the daily transactional ‘grind’ and gets their mind ready for strategy – whether its trying to find out where to go next, or filtering through different views and options to find the best way forward. We impress, work hard and get results. Find out more by clicking About Us in the menu on our home page.
ADVOCACY
Current NPS Score
CLIENT DELIGHT
Measuring our raving fans
PASSION
Our internal engagement gauge
Social Media Influence
KLOUT score linked to our CEO
Testimonials
Words from our raving fans
Get in touch today
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PRIDE ROCK
The latest thought leadership pieces and articles from the Aslan Strategy team
Trust: the only currency that matters.
Last week I was asked for my opinionin an article being written on designing customer services. One of my favourite questions asked was on trust – and its role in a service-based model. Below is the answer I gave and wanted to share with you all today to put some perspective on how to take your service[…]
The dark side of reward and recognition
This week was a big one in our household. Aside from the usual packing lunches, hostage negotiations over what the kids have for breakfast, and slamming down a travel mug of lukewarm coffee and soggy toast stuck on the freeway, we had the school carols event and awards ceremony for our two girls Tamika (9) and Amele[…]
The difference between Customer Segments & Target Markets
Hi Everyone! Given the work I am currently doing on Customer Experience, I wanted to share some thoughts on the two concepts in a bid to demystify them and add some clarity into how to use segmentation to harness the true potential in an organisation. Customer segmentation is the clustering of customers used to organise[…]
Leadership philosophy ANYONE can understand
This week I was asked about my personal views on leadership. For me, leadership is something that is almost on autopilot, so to be asked to describe something that I need to do each day, I initially found it quite hard. Firstly, a leadership conference held this week had named me as an inspirational leader and[…]
Lessons from Primary School for the Business World
Last month my daughter Tamika had her open day at school and it’s very exciting for all concerned. Like a singer going on stage, or an artist revealing a masterpiece, Tamika was super proud to be walking her family through her achievements. Looking through some of the lesson plans, Tamika’s class was engrossed in everything[…]
Pride Rock – The platform for thought leadership and idea discussion
Welcome to the Aslan Strategy blog, Pride Rock! Feel free to navigate the different article posts by month, category and date released through the navigation tool on the right. The posts come alive with your thoughts and comments so make sure to put your ideas forward on every post you read.. and if you[…]
Customer Experience: Talking is silver, but showing is gold.
One of the most interesting times in my career was when I worked in steel manufacturing. I was challenged to incite initiative, focus, drive and passion for customer experience with the sales, estimating and call centre teams. With varying degrees of experience, willingness for change and customer focus, it was no easy task. We had[…]
Marketing Campaign vs. Strategy – What’s the difference?
Video conference at 5pm. The meeting was to reveal a new ‘marketing direction’. I was honored and privileged to be working with executives on this exciting new way forward for one of Australia’s iconic brands. As the meeting unfolded, we started to understand the methodologies, objectives and deliverables orbiting the marketing direction. After the build[…]
The #1 law of the Customer Experience Universe
Described by some as the business ‘buzz term’ of the last decade, Customer Experience has ranged in description, shape and form… For most, the journey begins looking at service levels, convenience factors and attitudes of individuals and teams. Others throw themselves into the world of analytics and data by adopting Net Promoter Score (or equivalent)[…]
InsideOut at Work: The 5 emotions driving our progress and achievement
Last weekend I took my two girls to watch a much anticipated film of the year: InsideOut. For those that haven’t yet seen or heard of it, the film is set in the mind of a young girl, Riley Anderson, where five personified emotions—Joy, Anger, Disgust, Fear, and Sadness try to lead her through life as[…]